MARKETING TEAM - Marketing teams and life sciences sales

Track life science trends to leverage strategies & decision-making

Effective marketing and sales strategies rely on trend mapping and competitive landscape analyses. The omicX platform delivers smart insights, in real-time, to facilitate product strategy definition and accelerate drug development and discovery decision-making processes.

How marketing teams use omicX

Convince customers that your product is the best

We track citations to help you promote and market usage of your product.

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Identify new prospects

Target new users by mapping user and research needs and comparing existing offers to actual demand.

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Benchmark the competition

Map the competitive landscape to identify new product releases and ascertain which sectors these new products appeal to.

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Forge new alliances

Identify and analyze existing and potential collaboration opportunities based on product co-citations and levels of interest per research field.

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Prioritize development activities

Map the latest trends to identify exciting technological shifts so that you can fine-tune your go-to-market strategies accordingly.

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