bookmark DNA.Land Crowdsources genomic and phenotypic information for human genetics research. DNA.Land aims to show the potential for genotype and phenotype collection by crowdsourcing data from users of direct-to-consumer (DTC) companies. It provides over 50 000 genomic datasets from DTC participants. This tool employs a hybrid cloud design to collect data in a cost-effective manner. It consists of a digital biobank integrating data from genetic, genealogical, and social media resources.